The achievement of social media marketing is based on the right mix of productive strategies. The wrong combo will simply reduce the site visitors from targeted consumers rather than attract them. If you devise your social media strategies such as social media optimization on such basis as current trends, you can increase profits and use social networking sites efficiently for marketing. Listed below are the recent movements highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social bookmark management Sites
According to the exploration reports, the use of social bookmarking sites has decreased to 10 percent via 26 percent in 2011. This considerable drop of usage evidently indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among entrepreneurs, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not an excellent practice to trust a bookmarking web page blindly for marketing purposes in the current situation. Instead, check for the websites that are most well-liked and perform the bookmarking very carefully.
Decline of Daily Deal Sites
Daily deal features or maybe daily offerings of deals are regarded as a powerful way to attract a lot of targeted customers at the same time. The research report says that around 80 percent of marketers are generally not interested in using the virtually all popular daily offer sites including Groupon or Living Friendly for their campaigns in the near future.
Now people work more on the very long returns that they receive from their purchases after some time. Hence, it is advisable to apply social networking sites for long term marketing goals instead of daily goals.
Leading Sites for Social Media Campaigns
Marketers who also use social media for marketing will certainly carry out social media promotions (using social networking sites for promotion) for their goods and services to attract targeted customers. The campaigns will be successful only if the relevant site is popular among the customers.
The research article indicates that entrepreneurs who spend much more than 40 hours weekly for social media marketing execute their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social internet marketing. Also, around 78 percent of online marketers who have five or more years of experience choose LinkedIn than per cent of marketers having less than five numerous experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketing experts are planning to increase promotions through Twitter even though it is a slight decrease from 69 percent last year. Young marketing experts, more than older types prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since many suitable platform to find out, which is the highest a person followed by Google & (61%) and Facebook or myspace (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, equally Facebook and LinkedIn have equal most 29% each. Given below is the pie data showing usage figures for each platform to find B2C and BUSINESS-ON-BUSINESS marketers.
smm panel instagram B2B online marketers use a more diverse array of platforms compared to B2C marketers. Both of them usually do not completely utilize writing a blog and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to encourage blogs as they are perceived as the most popular social media platform. YouTube being the second largest search engine, you may enjoy the benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by utilizing low cost YouTube video clips.
As B2B marketing experts increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social websites entity can be used to get generating leads meant for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this coming year. These services let check-in to your places automatically online. The decline in these varieties of services indicates that individuals are now concerned extra about privacy and safety. Marketers can tackle this situation simply by introducing contests and rewards. This will inspire people to check-in considerably more.
If you are still pursuing the old strategy for social internet marketing, then it is the time for you to develop new strategies based on all these current trends. It is better to entrust this tedious task to a respected social media marketing company which offers reliable social media marketing providers rather than try putting into action the strategies on your own.